WhatsApp Adds AI-Generated Backgrounds for Video Chats

WhatsApp has added AI-generated backgrounds for video calls, as well as a range of new filters and effects, giving you more ways to spice up your private chats.

So now, you can imagine yourself in any situation you want, and add that as your WhatsApp background, which could provide a more engaging, interesting way to vary your video calls in the app.
It also expands on WhatsApp’s creative communication tools.
Back in February, WhatsApp added a range of new chat themes, enabling you to customize your in-stream chats with colorful backgrounds, alternative chat bubbles, and more.
But it didn’t include AI-generated backgrounds, which are available in other Meta apps. But now, Meta’s bringing that option to WhatsApp as well, as it continues to expand its gen AI tools to as many places and elements as it possibly can, with a view to dominating the AI race.
WhatsApp’s preset filters, meanwhile, will give you easy options to set your background with beach scenes, forests, etc.
I mean, I don’t know that you need to vary your background that much in WhatsApp chats, considering that you’re likely to be speaking to people you know in the app. But with Meta also looking to make WhatsApp a more valuable tool for professional connection, it’ll give you another consideration.
So more AI from Meta, in more places, so you can create imaginary variations of things that you’re not actually experiencing.
It does seem a little weird that Meta’s so dedicated to helping people project an unrealistic image of themselves or their life via social apps, where we should all be looking to connect around real experiences.
But Zuck’s clearly excited about his AI tools, and as such, you can expect to see more of them, in more places, over time.