I may be a little late to the party on this one, with Ramadan already underway. But if you’re looking to tap into the celebration this month, TikTok has published a new guide full of key insights to help shape your Ramadan marketing strategy in the app.
The 30-page guide includes a heap of usage data and insight to help inform your approach to the event.
You can download TikTok’s Ramadan Marketing Guide for yourself here, but in this post, we’ll take a look at some of the key notes.
First off, the guide looks at the types of content that users are looking to engage with during Ramadan to help guide your creation process.
Unsurprisingly, religious content leads the way, but as you can see, users are also seeking cooking, recipe, and shopping content as well, which could present a range of tie-in opportunities.
Also “Acts of Kindness” do especially well during this period.
The guide also looks at the role TikTok plays in shopping overall, and how you can use this period to enhance connection with shoppers in the app.
It also includes a guide on TikTok ad types and objectives (note: This is aimed at the Indonesian market, so some terms will not be familiar).
While there are also notes on how TikTok users celebrate different stages of the event.
There are also case studies, ad insights, performance tips. Basically, there’s a heap of into here to inform your TikTok marketing approach in the period, which could give you come valuable guidance for your planning.
And while Ramadan is already well underway, there’s still time to tap into the broader celebration and engagement around the event. Ramadan is celebrated throughout this month, giving you ample time to link into the discussion and utilize these insights.
You can download TikTok’s Ramadan marketing guide for 2025 here.
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