This could be a valuable option for your TikTok promotions.
TikTok recently launched its new Brand Consideration ads, which enable advertisers to target different audience sub-segments based on where people are in the purchase journey.
This builds on TikTok’s Market Scope insights, which can provide audience insight based on whether they’re in the “Awareness,” “Consideration,” or “Conversion” stage.
Brand Consideration builds on this, with a custom ad targeting option that hones in on each segment.
It could be a good way to reach different buyers, with variable messaging, providing more ways to maximize your TikTok ads.
If that sounds interesting, TikTok recently shared a new overview of Brand Consideration Ads, which provides more info on how they work, and their effectiveness (based on early results).
Some extra notes for your consideration.
