Snapchat has published a new report on the spending power of Gen Z in India, which digs into how Gen Z users approach various aspects, and how brands can reach them on their wavelength.
The 64-page report, created in partnership with Boston Consulting Group (BCG), provides a heap of insights into young Indian consumers, though many of the notes are likely reflective of Gen Z more broadly, and how their shopping and engagement behaviors are shifting.
You can download the full report here, but in this post, we’ll take a look at some of the key notes.
First off, the report shows that Gen Z in India is now the largest generational group:
And that’s also reflected in Gen Z’s spending power, which is expected to rise significantly in the next few years:
The report also looks at where Gen Z are spending, with vertical insights to guide your planning:
The guide then looks at how Gen Z are influenced, including the social platforms that they use.
And Snap, as you might expect, is a key connector here:
“With 90% of its daily active users aged 13-34, Snapchat is the undisputed voice of young people in India.”
The report also provides insight into the motivations of Gen Z, and how brands can connect with these key traits:
Which includes specific advice for marketers as to how to align with these aspects:
It’s an interesting overview of Gen Z in India, which, as noted, largely reflects the status of Gen Z beyond India alone. Though there are also various region-specific insights, and if you’re looking to reach the Indian market, this is a must-read.
You can download the full Snapchat/Boston Consulting Gen Z guide here.
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