Penthouse Nabs East Williamsburg PPSF Record

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A penthouse snagged a new record price per square foot in East Williamsburg.

The condo at 28 Herbert Street sold for $3.1 million, or $1,925 per square foot, according to documents reviewed by The Real Deal. The deal unseated a penthouse at the Umbrella Factory, which sold for $1,865 per square foot in 2023, and a penthouse at 392 Graham Avenue, which sold for $1,845 a foot last August.

Unit PHB spans 1,610 square feet and features three bedrooms, two bathrooms, floor-to-ceiling windows and an 800-square-foot terrace.

The apartment was the most expensive unit at the building known as Williamsburg Green. Five of the condominium’s 16 units are still on the market, including another penthouse asking just under $3 million.

Serhant’s Raquel Lomonico represented the sponsor in the deal, according to the deal sheet. Alison Glestein, a member of Lomonico’s five-person team, brought the buyer.

Lomonico said she stepped away from the project after finding a buyer for the penthouse and six other condos at the building. Another team from Serhant and one at Compass are heading sales of the project’s remaining units.

East Williamsburg, like neighboring Williamsburg and Greenpoint, is historically known for its rental and townhouse stock rather than new development condos.

But the neighborhood has been buoyed by a slate of condo projects along the heavily trafficked L subway line. Before 392 Graham Avenue and the Umbrella Factory at 710 Metropolitan Avenue notched record-setting deals, a condo at the Milk Factory at 850 Metropolitan Avenue pushed pricing to new heights when it sold for $1,667 a foot.

Deal prices in East Williamsburg have been on the rise, with the median sale price hitting just under $1.5 million in June, up 19 percent year-over-year, according to data from Redfin.

Still, the neighborhood is less expensive than Williamsburg and Greenpoint, where waterfront new development condos such as Miki Naftali’s Williamsburg Wharf and Quadrum Global’s the Huron have redefined their condo markets. In Williamsburg, Two Trees Management’s One Domino Square scored the most expensive deal on a price per square foot basis when a penthouse traded for more than $3,000 a foot.