One Wall Street 33rd Floor Unit Scores Peak FiDi Price

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One Wall Street, Harry Macklowe’s hulking condo conversion in the Financial District, has scored its priciest sale to date.

Unit 3304 sold for $9.08 million, or over $3,000 per square foot, according to documents reviewed by The Real Deal. The deal for the unit, which went into contract with a last asking price of $9.75 million, marks the neighborhood’s most expensive residential sale since October 2022.

The previous top deal was for a unit at Time Equities’ 50 West Street fetched $12 million.

The deal also marks a bright spot for the massive condo conversion that has otherwise made headlines for the deals it hasn’t done. But after averaging fewer than three contracts per month since sales launched in 2021, the building netted seven deals in July.

And after selling just two, three-bedroom units, the project has added four contracts for homes of the same size to its tally this year.

Brown Harris Stevens’ Richard Rothbloom brought the buyer.

Spanning almost 3,000 square feet, Unit 3304 has three bedrooms and three bathrooms. The home came furnished by Brazilian furniture house Artefacto, one of four units the building has put up for sale as move-in ready. Another turnkey unit went into contract at the end of July, asking $3.5 million.

Rothbloom said the buyer, who already lived in the neighborhood and won’t be keeping the furniture in the unit, gravitated to the building because of its amenity package compared to other projects in the area.

The corner unit has harbor and Hudson River views, along with a 1,400 square-foot wraparound terrace.

The building is seeking to attract a different clientele than the young renters and deal-seekers who have historically populated the area, dangling amenities like a private restaurant, 75-foot pool on the 38th floor and complimentary membership to the Life Time fitness club in the building.

Despite the small signs of progress, the sales finish line is still a ways off. One Wall has sold just a quarter of its units, and no units above the 33rd floor in the 49-story building.

Macklowe is seeking nearly $2,500 per square foot on average for the units in the building, with many of the top-floor units asking over $3,000 per square foot, according to Marketproof. The average price per square foot in the Financial District was just over $1,400, according to Corcoran’s second quarter market report.

Sales are being handled by an in-house team that includes former Douglas Elliman brokers Lenny Inzirillo and Jacob Franco, who took over from Compass in May 2024. Macklowe Properties’ Anna Zarro is overseeing the in-house sales approach.

The sales team has dropped prices on a number of units this year, with drastic discounts in some cases. A 28th-floor unit hit the market at the end of January asking $3.9 million, down from its original asking price of $5.8 million in the original offering plan.

“There are buyers out there purchasing, [the home] just needs to be in the correct [price] range,” Rothbloom said.

The property is also facing increased competition in the neighborhood’s luxury offerings.

Bizzi & Partners, Bilgili Holdings and Fortress Investment Group’s project at 125 Greenwich began closings earlier this year, while Trinity Place Holdings’ 77 Greenwich has slowly marched towards sellout on its 89 units.

Those two buildings and One Wall Street have been FiDi’s best-selling condos the last three months, according to Marketproof, led by 125 Greenwich’s average of seven deals per month in the last three months.

This year, a penthouse at 130 William Street sold for $7.7 million in February, or just over $3,000 per square foot, according to public records. That unit originally sold for $7.36 million in 2021 before hitting the market again for almost $9 million in 2023.

The most expensive sponsor sale this year was another penthouse at 130 William, which sold for almost $7.1 million, or $2,860 per square foot.