Looking to add LinkedIn ads into your digital marketing mix?
It’s worth considering. Now with over a billion members, LinkedIn is seeing record-high levels of engagement, with video content, in particular, driving more interaction in-stream.
In some ways, LinkedIn has taken over some of the professional discussion elements that used to live on Twitter, and with people spending more time in the app, it could be a good opportunity to reach them with your promotions.
And this new guide will help.
LinkedIn recently published an updated LinkedIn Ads Success Guide, which provides an overview of all of LinkedIn’s various ad options and considerations, and how you can use each to best effect.
You can download the full 26-page guide here, but in this post, we’ll take a look at some of the key notes.
First off, LinkedIn provides pre-launch checklists for all of its ad types, in order to get the best results from each.
There are also creative and measurement tips, as well as links to relevant LinkedIn Help Center articles and support documents to guide your process.
LinkedIn has also included optimization checklists as well, which detail key best practices for each ad type:
The notes cover targeting and bidding strategies aligned to each format and approach, which could help to guide your planning, with a heap of specific tips.
Not sure which ad option to choose?
No problem, LinkedIn’s also included an overview of which ad option is best for different objectives:
The guide covers off on a heap of key questions about LinkedIn ads, and could be a handy companion in your planning process.
And again, with LinkedIn seeing more usage, and improving its ad targeting process it could be a valuable consideration, likely more valuable than it might have been in the past.
Worth a look.
You can download LinkedIn’s “Ads Success Guide” here.
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