LinkedIn has published a new report which looks at how B2B brands are incorporating AI into their day-to-day process, and the benefits that they’re gleaning via the latest AI tools.
And given that LinkedIn itself has gone all-in on AI, adding it into virtually every element of the app, it will come as no surprise to find that this report is very pro-AI, though it is based on direct feedback from 1, 250 sales professionals, so it is reflective, despite that very evident angling.
You can download LinkedIn’s full “The ROI of AI” report here, but in this post, we’ll take a look at some of the key notes.
First off, the report looks at AI adoption by process, and how many B2B marketers have integrated AI into their workflow.
The chart above reflects how many B2B marketers now use AI in some way within each element, with the take-up being very high in certain aspects.
Indeed, LinkedIn says that 74% of salespeople agree that AI represents the future of B2B sales, while 73% believe that teams that don’t embrace AI will fall behind.
Which is also reflected in its impact overview:
The data shows that:
- 88% of sales executives say that AI has had a “significant or moderate impact” on the ROI of their sales processes.
- 84% of sellers say that AI saves them at least 30 mins doing routine sales tasks.
- 65% of sellers believe that by using AI, they are more likely to exceed their sales quotas.
So again, the report is very much “you need to use the latest AI tools or you will fall behind”, and given the range of functions and processes available to streamline your process, and automate menial tasks, that does makes sense.
So how do you incorporate AI into your selling workflow? Well, LinkedIn also has answers for that: By using LinkedIn.
Yeah, it’s ultimately an ad for LinkedIn’s Sales Navigator, but there are some interesting data points here which underline the value of advancing AI tools, which enable a broader spectrum of functional automation, across a range of tasks.
Which could get you thinking on how you can incorporate AI into your process, and how you can utilize these tools to hone in on the right elements. There are various ways in which you can use AI tools to crunch the data, and dig into specifics, and used right, they will save you time, and ensure that you’re able to locate and target the right customers with your promotions.
You just need to know what you want, and you can get an AI system to dig it out for you. You should always double check the results, and ensure logical implementation, based on your needs, but there are a range of ways that AI tools can help to streamline your efforts.
You can download LinkedIn’s full “The ROI of AI” report here
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