Posted on: September 19, 2025, 10:47h.
Last updated on: September 19, 2025, 10:47h.
Las Vegas is negotiating with the NFL to bring the Super Bowl back to Allegiant Stadium in 2029, which would make it one of the fastest cities in NFL history to repeat as a host for football’s biggest night.
According to the Las Vegas Review-Journal, talks are underway between league and “city” officials (most likely the Las Vegas Convention and Visitors Authority, since Allegiant is located in unincorporated Clark County, not the city of Las Vegas).
No deal is imminent, the newspaper claims, and several more weeks of negotiations appear on the horizon. But if terms are reached, the NFL could announce the commitment during its fall owners’ meeting in New York this October or at the winter gathering in December. The league typically awards Super Bowl host cities four years in advance.
At some unknown point in the past year, Las Vegas and Las Vegas Raiders submitted a letter of intent to host the Super Bowl in 2029, 2030 or 2031. Since then, Las Vegas has met all necessary criteria and deadlines, positioning it as a 2029 prime contender, according to the R-J.
In contrast, New Orleans missed a key deadline in its bid to host the 2031 Super Bowl by failing to finalize a long-term lease between the Saints and the Caesars Superdome.
“The NFL is not going to award a Super Bowl to a team that doesn’t have a lease for the year in which they’re requesting a Super Bowl,” NFL spokesman Brian McCarthy told the New Orleans Times-Picayune.
Bowling for Dollars
Las Vegas first hosted the Super Bowl on Feb. 11, 2024, when the Kansas City Chiefs edged out the San Francisco 49ers 25–22 in an overtime thriller, which Chiefs tight end Travis Kelce capped by bravely and publicly butchering the chorus to Elvis Presley’s “Viva Las Vegas” from the field.
The game drew a reported 330,000 visitors to town, setting a record for Harry Reid International Airport with 104,000 passengers the following day.
According to the LVCVA, it generated a $1 billion economic impact for the city, including $877 million in gross visitor spending. Super Bowl attendees spent an average of $2,660 per person, according to the visitor-funded marketing agency, more than double the typical Vegas visitor’s outlay.
The buzz extended far beyond the stadium, with hotels, nightclubs and venues hosting NFL partners, sponsors and celebrities.
The event also generated 5 billion impressions through news stories offering free publicity to Las Vegas.
The Super Bowl will be played at Levi’s Stadium in Santa Clara, Calif. in 2026, followed by SoFi Stadium in Inglewood, Calif. in 2027, and Mercedes-Benz Stadium in Atlanta in 2028.
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