As Threads continues to grow, and become a more viable replacement for what Twitter had once been, it’s also looking to lean into the latest usage trends and habitual shifts, in order to maximize user activity.
And with that, there have also been a lot of changes in the app, and a lot of new elements, which is why this new Threads guide from Meta could be of interest.
Meta’s new Threads guide covers all the basics of using the app, including notes on how to set up a profile and find relevant users to follow.
The guide includes notes on various usage elements, including voice notes, GIFs, and polls, post editing, scheduling (which was rolled out to all users recently), cross-posting to Instagram, and how to use the app’s advanced search functions.
Of course, most users are likely familiar with most of these elements. But again, Threads is adding new stuff every week, and as such, there may well be functions that you’re not clear on, or didn’t even know existed.
Like, did you know that you can share custom feeds in the app?
The guide also includes some basic algorithm notes, and an explainer of the most influential actions that you can take:
“Your ‘like’ activity is used to provide similar content to match what you like or are interested in, and what you see in your For You feed is personalized to you based on a number of signals, such as accounts and posts you have interacted with in the past on both Threads and Instagram.”
I still don’t like the fact that your Threads experience is linked to your IG activity, as I think most people use both apps very differently, though the Threads team is working to separate the two over time.
Threads also has a more in-depth algorithm overview available on its creator tips page, which notes the key algorithm factors in more detail:
If you’re looking to ensure that you’re across all of the latest Threads elements, and that you’re making best use of the app, it’s worth taking a look at these resources, and refining your strategy accordingly.
And with 320 million active users, and rising, it is worth considering. Meta chief Mark Zuckerberg remains confident that Threads will become the next billion-user app, and if that ends up being the case, you will want to be involved.
Could be worth taking the time to set yourself up for success now.
You can check out Meta’s various Threads guides and usage tips here.
